A Bath-based online jewellery brand known for affordable, personalised necklaces and bracelets that ships worldwide.
Abbott Lyon is a British online jewellery brand. It sells affordable jewellery designed in the UK, and many of its best-known pieces can be personalised with names, initials or birthstones, including necklaces, bracelets, earrings and charms. The Sunday Times Hundred list for 2024 placed it 87th and called it the only jewellery retailer on the list. It has also made collections with influencers and celebrities, and it has sold seasonal items such as personalised jewellery advent calendars.
The brand was started by Jezz Skelton and a co-founder, who is not named in the articles we read, after they graduated from Swansea University, and a TechRound article says it began as a small project and grew into a business that ships to customers around the world every day. Mr Skelton was named on a Forbes 30 Under 30 list. The company says each product comes with a Quality Promise and describes its prices as affordable. We did not find a formal mission statement or values page, so we have not invented one.
The Sunday Times Hundred 2024 list gives Bath as its base, and the trade site Retail Times reports its launches of UK retail products. We did not find an office address, any shop, or a description of its premises, and we have not seen a first-party page confirming where its team works, so this is the weakest part of the picture. Customers are served through its own online store and some stockists, with orders posted from the UK.
We found very little about the culture or the size of the team. The only people named in the sources are the founders. What we can say is that the business depends on the work of designers, product developers and quality staff who handle the jewellery itself, and on teams who plan creative campaigns with influencers, which is a typical pattern for online-first fashion brands.
In a company like this the roles include jewellery and product designers, buyers and sourcing specialists, quality control and packaging staff, e-commerce and website teams, content creators and influencer managers, customer service, and finance and warehouse colleagues. It is a good example of how a graduate-founded business can grow from a student project. Check its website for current roles.
Website: www.abbottlyon.com
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