A London-based fashion brand, founded in 1994, known for leather jackets and a music-inspired style, selling menswear, womenswear, footwear and accessories.
AllSaints is a London fashion brand that sells menswear, womenswear, footwear and accessories through its own stores, department stores and its website. It is known for a dark, music-influenced look, including leather jackets. In 2015 it launched its first full handbag range, called The Capital Collection, and in 2018 it partnered with Revlon on its first fragrance line. Wikipedia says it has 281 stores and sells in 27 countries and regions.
The brand started in 1994, founded by Stuart Trevor and Kait Bolongaro, a womenswear designer. The name comes from All Saints Road in Notting Hill, London, and from Mr Trevor's nickname, The Saint. It began as a wholesale menswear brand supplying shops such as Harvey Nichols and Harrods. The first standalone store opened on Foubert Place, off Carnaby Street, on All Saints Day in 1997, and the first womenswear collection followed in 1998. We did not find a formal mission statement in the sources we read, so we have not invented one.
AllSaints is headquartered in London. It has stores across the UK, and Peter Wood has been chief executive since 2018, after holding several roles at the company from 2010. Wikipedia gives its headcount as 2,200 in one place and about 2,400 in another, so it is roughly that size. We could not confirm other UK sites such as warehouses or design studios from the sources we read.
The company's culture is rooted in music and design. It has worked with bands such as Kings of Leon, Blonde Redhead and Dum Dum Girls, and it hosts a live music series called The LA Sessions. It joined the Better Cotton Initiative, signed the British Retail Consortium's climate pledge in 2020 to reach net zero emissions by 2040, and has supported the charities Shelter, Kaleidoscope Trust and Black Minds Matter UK. In 2011 it made a documentary, Voices of the Cloth, about British design and manufacturing. These are the company's own claims and activities, listed in Wikipedia rather than checked by us.
Fashion companies like AllSaints employ designers who work on collections, pattern cutters and product developers, buyers and merchandisers, visual teams who design store windows, marketing and brand teams, e-commerce and technology staff, and shop teams across the UK. If you like music, design or street style, a brand with this identity can show how a clear brand look is turned into thousands of finished products across stores and online.
Website: www.allsaints.com
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