Billion Dollar Boy

A London-founded creator marketing agency that connects brands with online creators across dozens of countries.

About Billion Dollar Boy

Billion Dollar Boy is a creator and influencer marketing agency. It connects brands such as Crocs, Burberry, Ikea, Unilever Foods, Adidas and Sephora with online creators who make content for social platforms. Adweek named it a Social/Influencer Agency of the Year for 2025. Creators are people who build audiences on platforms such as YouTube, Instagram and TikTok. Brands pay them to feature products, so someone needs to find the right creators, agree the work, and check it reached the right audience. That is what agencies like this do.

Its founder and chief executive is Edward East, who set it up in London in 2014. He describes the aim as driving a difference for the client's business. We did not find a longer mission statement in the article we read.

The agency was founded in London. It says it works with more than 2,500 creators across 42 markets, so much of its work is international. We did not find the current address of its London office or its UK headcount in the article, so check the company website. Its in-house tools include an AI platform called Companion and a creator-entrepreneur community called FiveTwoNine. Adweek also reports that its revenue grew 48% in the year covered and that staff in the US grew 30%, which indicates the business was expanding quickly. We have avoided funding talk, and these figures are the agency's own as reported by the magazine.

On culture, the article reports the company's own figures: 84% staff retention, 62% of leadership roles held by women, profit sharing, paid sabbaticals, reverse mentoring and a Future Leaders Board. These are claims reported by the press, so ask about them if you apply. Women are reported to hold 62% of leadership roles, and BIPOC representation in leadership rose 21% year on year, according to the article. The company also promoted 32 employees in the year, which suggests progression routes inside the business.

Agencies like this employ people in creator partnerships, account management, strategy, data and technology, production and content, and finance. It sits where media, social platforms and advertising meet, so it suits people who understand online culture and enjoy working with creative people.

What they do

• {'desc': 'Brand campaigns made with online creators.', 'title': 'Creator campaigns'}
• {'desc': 'An AI platform that searches creator profiles.', 'title': 'Creator technology'}
• {'desc': 'A community for creators building businesses.', 'title': 'Creator entrepreneur programme'}

Key facts

• Founded in London in 2014 by Edward East
• Works with 2,500+ creators in 42 markets (Adweek)
• Named 2025 Social/Influencer Agency of the Year by Adweek
• Reports 84% staff retention (company figure)

Website: www.billiondollarboy.com