Black Swan Data

A London tech and data science company that uses social data to predict consumer trends for big consumer brands.

About Black Swan Data

Black Swan Data is a London-based technology and data science company. Its main product, Trendscope, uses predictive analytics and language processing on public social conversations to spot trends and forecast consumer behaviour.

It was founded in London in 2011 by Steve King and Hugo Amos. It describes its work as 'social prediction'.

Its clients are mainly consumer goods companies; Wikipedia names PepsiCo, Unilever, McDonald's, Danone and Disney. Teams include data scientists, developers, insight consultants, analysts, designers and marketers.

It describes itself as entrepreneurial and focused on 'making the impossible possible', moving quickly and breaking new ground.

We found no early-career scheme on the pages read; ask about junior analyst roles. Office history includes sites in other countries, so check where a role is based.

What they do

• {'desc': 'Social prediction platform for consumer trends.', 'title': 'Trendscope'}
• {'desc': 'Turning predictions into product and marketing decisions.', 'title': 'Insight consulting'}

Key facts

• Founded in London, 2011
• Headquarters: London, UK
• About 200 employees on one job site

Website: blackswan.com