A London-based search intelligence company whose technology uses real-time search data to power digital advertising without third-party cookies.
Captify is a technology company that uses what people search for online to help brands show more relevant adverts. It describes itself as a search intelligence platform for the open web. Its software turns real-time search activity into audiences and insights, and it feeds programmatic advertising, which is the automatic buying of online ad space. It says it does this without relying on third-party cookies, the small trackers that browsers are now phasing out.
Captify's stated mission is "to power decisions globally through Search Intelligence". Its pages say that it brings brands more customers, publishers better returns and consumers more relevant online experiences. It also says it processes over a billion searches a day. We did not find a longer values statement on the pages we read, so ask the team how that mission shows up in daily work.
The company was founded in 2011 and is headquartered at 5 Langley Street in Covent Garden, London. A second UK office is listed at Spinningfields in Manchester. Job listings describe a hybrid pattern with three days a week in the London office. Captify names Dominic Joseph as a founder and Mike Welch as chief executive, who previously worked at Xandr and AT&T AdWorks. A business directory lists 287 employees, and a careers-guide profile gives a range of 201 to 500.
Clients named in directories include Disney, Unilever, eBay, Mercedes-Benz, Microsoft, Nestle, GSK, Uber, Mars, Sony, Toyota and Procter and Gamble. Captify says its search technology connects real-time searches from over two billion devices. A careers-guide profile gives it a Glassdoor rating of 4.4 and says that about 43 percent of staff are women. It also says Mental Health First Aiders are available across its UK and US teams. These are third-party profiles and company claims, so treat them as a starting point rather than a promise.
The jobs Captify advertises include programmatic sales, account management, data and engineering roles, so you can see how advertising, sales and software skills meet in one company. This makes it a good example for anyone curious about how adverts are actually bought and sold online. We did not find a published founding story beyond the year, so details on founders and history are limited. Chief executive Mike Welch brings experience from large advertising technology businesses, which shows the kind of career paths this industry offers.
Website: www.captify.co.uk
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