A London-based online car-buying and selling marketplace and media group that also owns Auto Express, evo and Carbuyer.
Carwow helps people buy, lease and sell cars online. It started as a car reviews site and now runs a marketplace where dealers compete to offer new-car deals, a Sell My Car service for valuations and offers, leasing through Carwow Leasey, and a car history checker and insurance.
Its tagline is "We are the car-changing marketplace for life-changing moments", and it says it is driven by a passion for getting people into the right car. In 2024 it bought the Autovia group, creating Carwow Group, which publishes Auto Express, evo, Carbuyer and Driving Electric alongside the Carwow brand. The group also says it sells 1.2 million print magazine copies a year and gets over 100 million website visits annually. It is authorised and regulated by the Financial Conduct Authority for credit broking and insurance distribution, and Carwow Leasey Limited is a wholly owned subsidiary. It reports more than 12 million users, 6,000 dealer partners, and a YouTube channel with over a billion views a year (company claims).
Carwow Ltd is registered in England, with its registered office in the Verde Building on Bressenden Place in London. Open roles have been listed in London, Winnersh (Berkshire) and Bournemouth, plus UK-wide roles, and it also has teams in Germany, Spain and Portugal. We did not find a clear statement of which office is the main headquarters beyond the registered address.
Carwow says it has about 500 people, an employee-led diversity committee and a bi-annual diversity survey. It lists six values: Fuelled by Change, Fast and Curious, Fearless at the Wheel, Made for the Extra Mile, Road Trip Ready and Expert Navigators. These are its own claims. Perks it mentions include flexible working, a home office budget, a learning budget and mental health first aiders. It also names co-founders James, Alexandra and David.
The roles span software engineering, data, marketing and media, dealer partnerships, customer service and finance. If you are interested in how video, data and online marketplaces come together, Carwow shows the full range of functions a modern consumer brand needs. Its staff can work across content creation and YouTube video, brand design, customer relationship marketing, dealer and manufacturer partnerships, and engineering and analytics, and the company runs staff networks and charity fundraising, including for The Aman Project and Black Minds Matter initiatives during Black History Month.
Website: www.carwow.co.uk
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