A UK business technology and communications provider founded in 2001, now joined with Virgin Media O2's business arm as O2 Daisy.
Daisy Group is a British provider of IT, communications and cloud services to UK organisations. Wikipedia describes two parts of the business: Daisy Communications and Daisy Corporate Services. In plain terms, Daisy helps companies, schools and public bodies with business phone systems, internet connections, mobile services, cloud hosting and IT support. In August 2025 its merger with the business-to-business division of Virgin Media O2 completed, creating a combined business called O2 Daisy.
Daisy was founded in 2001 by Matthew Riley, who is listed as founder and executive chairman, and Wikipedia names Dave McGinn as chief executive. The company grew by buying and combining smaller telecoms and IT firms. The pages we read do not give a mission statement. Wikipedia does say that the founder aimed to challenge a market dominated by a few big players and to serve smaller businesses that were under-served, without being tied to one network or supplier.
The group is headquartered in Nelson, Lancashire, according to Wikipedia. It lists offices in Birmingham, Bristol, Farnborough, Glasgow, Horsham, Leeds, London, Manchester, Nottingham, Reading, Romford, Sevenoaks and Wakefield. That broad spread suggests a business with local teams who visit customers, which is good news if you want to work in telecoms and IT without moving to London. Locations may have changed since the merger with Virgin Media O2's business arm.
We did not find first-party material on the culture, so we do not describe it. As a business-to-business company, Daisy typically employs account managers and sales teams, engineers who install and support communications equipment, service desk and managed-services staff, project managers, finance and legal staff, and people in marketing. Its voice platform is built on technology supplied by Gamma Communications, which shows how companies in this sector work together as suppliers and partners.
We have not researched entry routes. A useful way to start is to read about the O2 Daisy combination and see how it describes its teams, then check the careers pages of O2 Daisy and Virgin Media O2. If you like problem solving, supporting customers and learning how businesses use technology, a business services provider is a good place to learn the full range of IT and telecoms skills.
Website: www.daisygroup.com
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