sports streaming and media company · Sports Economy & Sports Tech

DAZN UK

A sports streaming and media company, headquartered in London, with a large broadcast and digital hub in Leeds.

About DAZN UK

DAZN is a sports streaming service. Subscribers watch live and on-demand sport on the app, and the company also runs sports media brands such as Goal. A Prolific North profile describes its aim as being a "one-stop shop for everything a sports fan wants", including live and on-demand content, analysis, highlights, merchandise and ticketing. Wikipedia lists its rights as including boxing (such as Matchroom fights), football in several countries, NFL Game Pass internationally, NHL.tv and the 2025 FIFA Club World Cup. It succeeded TNT Sports as a UK boxing broadcaster with Queensberry Promotions in 2024 and launched a DAZN 1 channel on Sky in 2023.

The streaming platform was founded in 2015 and launched in August 2016, and traces its origins to Perform Group, which was formed in 2007 from the merger of Premium TV and Inform Group. Access Industries, founded by Sir Len Blavatnik, owns it. In 2023 it completed the acquisition of Eleven Group, whose Eleven Sports streaming platform was founded by Andrea Radrizzani, owner of Leeds United. Shay Segev is chief executive and the company has about 2,600 employees, according to Wikipedia. We did not find a formal mission statement beyond the "ultimate destination for sports fans" aim that Prolific North reports.

DAZN is headquartered in London and has a major base in Leeds. The Leeds operation sits at White Rose Office Park in a 40,000 sq ft purpose-built office with space for up to 350 people, according to Broadcast. Prolific North reports nearly 300 staff in Leeds, where the main broadcast operations centre is located. DAZN's Leeds careers page says the site hosts DAZN Media (including the broadcast production facility), Programming and the People team. At the time of the move, Broadcast reported that editorial, product and design teams would be among the first in and that the company had hired more than 750 UK roles in the past year, though the article is undated.

The Leeds careers page describes a social, family-friendly workplace, with five-a-side football, basketball, drinks and an on-site nursery, and a bright, open space. It calls Leeds "one of our greatest success stories", having grown from a small group. These are the company's own claims. The page presents Leeds as a young digital hub close to the Yorkshire countryside, with bars, restaurants and national parks nearby.

A streaming and broadcast company employs a wide mix of people: producers and presenters, broadcast and studio engineers, software developers, product managers and designers, editorial writers for Goal, programming and rights staff, marketing and customer-service teams, and finance, legal and people teams. Media, journalism, computing, design and business subjects all connect to its work. The company's own careers site lists current openings in London and Leeds.

What they do

Key facts

Website: www.dazn.com

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