GameAnalytics

A London-headquartered analytics platform that helps game studios understand how players behave and grow their games.

About GameAnalytics

GameAnalytics is a data tool made for people who build games. Studios add its software to their game, and it shows them how players find the game, how long they stay, what they enjoy, where they get stuck and what they spend. Developers can use that to fix problems and improve the game over time. Its products include AnalyticsIQ for player insight, SegmentIQ for testing different versions of a feature and changing settings remotely, PipelineIQ for moving data into a studio's own systems, and MarketIQ for advertising insight, plus newer AI tools that let people explore their data by asking questions. It supports mobile, Roblox, VR and AR, and PC and console games.

Its stated mission is to give game developers worldwide the tools to track and improve their games, and to make the kind of analytics that big companies use available to studios of all sizes. It describes itself as the first analytics platform built specifically for the games industry. The company lists four values: strive for growth and excellence, gain real autonomy, care for all our members, and deliver efficient solutions. It also has a pricing option aimed at start-up studios.

The company was founded in 2011 by Morten Wulff and started out in Copenhagen. After it was bought by the mobile company Mobvista in 2016, it opened a head office in London, and it still operates under the GameAnalytics name. Its own site shows a map pin on Oxford Street in central London. It says its team grew from 2 people in 2011 to about 35 in recent years, so it is a small company where each person covers a lot of ground and can see the effect of their work.

GameAnalytics says its tools reach a third of the world's players and are used in more than 100,000 games. It runs events in person and online, an Ask an Analyst series that answers real questions from studios, a Game Dev Masterclass that takes people from prototype to profit, reports and guides, and a newsletter that it says more than 100,000 developers, studios and publishers have joined. These are the company's own figures. The community work shows it spends real effort teaching as well as selling software.

Because it is a software company serving the games industry, the jobs include software engineering, data science and analysis, product, customer support, marketing and partnerships. If you enjoy both games and numbers, this is the kind of place where the two meet. Its website lists open positions, so check there for what is current.

What they do

• {'desc': 'Dashboards on how players arrive, stay, play and spend.', 'title': 'Game analytics'}
• {'desc': 'A/B tests and remote settings changes to try ideas on groups of players.', 'title': 'Testing and segmentation'}
• {'desc': 'Data export tools and advertising intelligence.', 'title': 'Data pipeline and market insight'}

Key facts

• Founded 2011 by Morten Wulff in Copenhagen
• London head office since 2016 (own About page)
• Team of about 35 (own page)
• Says it powers more than 100,000 games (own claim)

Website: www.gameanalytics.com