A London analytics company that helps brands plan and measure marketing in gaming and virtual worlds such as Roblox and Fortnite.
GEEIQ is a data and insight company for brands that want to reach people in games and virtual worlds. Brands and their agencies use its platform to see which games, creators and partners reach the right audiences, to compare how campaigns on platforms such as Roblox, Fortnite and ZEPETO perform, and to decide where to spend. Its homepage describes it as the data platform and expert team behind brands and gaming, helping you decide if, where and how to show up. It also offers a client services team, and a page for game developers as well as for brands and agencies.
The company's earlier stated aim was to become the leading platform and consultancy for brands to interact with video game audiences. Its chief executive Charles Hambro has said the vision is a future where every brand thrives in virtual worlds, and he compares the opportunity to how social media became a core marketing channel once brands had good data to invest with confidence. Its site promises impartial advice built on what it calls the industry's deepest gaming dataset, with every recommendation drawing on that data and no agenda attached.
GEEIQ was founded in 2018 and was formerly known as Checkpoint GG. It is based in London, with a listed address at Capital House on Chapel Street, NW1, while an older job posting places the team in Hanover Square in central London. The sources disagree about the exact address, which may reflect a move. Its data platform is described as tracking more than 120,000 partners across games, esports organisations and influencers. Its newsletter says more than 5,000 brand leaders and virtual strategists rely on it.
Reported clients include Walmart, L'Oreal, Gucci, NASCAR and Warner Bros, which are the company's own claims as reported by news coverage. The company says that everyone on the team is a gamer, and that it is passionate about shaking up the marketing industry. Perks listed in an older job posting include 25 days of holiday plus bank holidays, career development, and games consoles and snacks in the office. It also says it has helped partners create virtual worlds and limited-edition clothing.
A company like this employs data analysts, researchers, software engineers, account managers and marketing specialists. It is a good fit for someone who enjoys games and also likes working with numbers and brands. Open roles are listed on its careers page.
Website: geeiq.com
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