A sports data and technology company with London and Manchester offices that supplies official data, tracking and video to leagues, broadcasters and the Premier League.
Genius Sports is a sports data and technology company. It describes itself on Built In London as "the layer between what happens on the field and how the world engages with it". Its platform, called GeniusIQ, handles live data for sports performance and officiating, fan engagement, advertising and sports betting. Wikipedia describes its products as software for leagues to capture, manage and distribute data, live data and video streams, tracking technology, and alternate broadcasts such as Prime Vision with Next Gen Stats on Amazon Prime Video. In plain terms, it turns what happens in a match into numbers, pictures and tools that leagues, broadcasters and fans use.
The company was formed in 2016 from a merger of Betgenius and SportingPulse International, according to Wikipedia, although Built In London says it was founded in 2001, so the two sources trace the history differently. Mark Locke is chief executive. We did not find a formal mission statement, so we have not invented one. A key moment in British sport came in 2019, when Genius became the official live-data supplier to the Premier League, English Football League and Scottish Professional Football League through Football DataCo, and a 2024 announcement extended the exclusive arrangement through 2029. In 2023 it also secured AI-powered tracking technology work with the Premier League and EFL. It also works with the NFL, NBA, FIBA and ESPN, among others, according to its Built In profile.
In the UK, Built In London lists offices in London and Manchester, and describes headquarters in both New York and London. Its other offices are in Los Angeles, Medellin, Tallinn, Sofia, Singapore, Lausanne and Melbourne. Company size is given as about 1,800 on Built In and about 1,500 on Wikipedia, which reflects different dates. A Built In listing also shows a Bristol page for the company, but we did not confirm a Bristol office. A large share of Genius's customers are sportsbooks, so, like Sportradar, it sits close to betting, though its work with leagues and broadcasters is a major part of the story.
Built In London describes hybrid working, mixing remote and on-site days, but does not say how many days are in the office. Its technology list includes AWS, Kubernetes, Kafka, Docker, Python, Golang, Rust, Java, TypeScript and React, which hints at a software-engineering culture. We found no first-party culture or values material, so everything here is from third-party listings and the company's own description of itself.
Roles listed for London on Built In were in finance, marketing and sales, and the technology list points to software, data and cloud engineers too. Video and production staff, data collectors and analysts, and customer-success teams also fit the product range. Maths, computing, data science, business and sport-related degrees are natural starting points. The company's own website lists current openings.
Website: www.geniussports.com
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