A Paris-founded advertising technology company with a UK office in Manchester, offering a platform to buy advertising across TV, mobile, digital out-of-home and audio.
Hawk is a European advertising technology company. It gives advertisers and agencies a self-service platform to plan and buy advertising across channels, including mobile, TV, digital out-of-home screens, digital audio and in-game adverts. It also offers tools to measure results, such as a survey tool that checks the impact of campaigns on different audiences and a tool that measures store visits. In its history, it added measurement tools in 2019, digital audio and in-game inventory in 2020, and a Belgian office in 2022. It also lists Studio and Research and Insights teams, and a 2022 partnership with Hivestack for programmatic digital out-of-home advertising.
We did not find a formal mission statement. The company's tagline is "Since 2013, we have been supporting the success of your media activity". It describes itself as a partner of major international agency groups and large global brands, though it does not name them on the page we read.
Hakim Metmer and Renaud Biet founded Hawk in 2013, to distribute interactive adverts on mobile phones. It opened a research and development centre in Montpellier in 2014 and, around 2016, opened offices in the UK and Germany. A trade article from June 2023 says it is headquartered in Paris and that its UK operation includes a Manchester presence, with Chris Childs as UK managing director and a new regional sales director for the North of England. That regional sales director, Luke Scowcroft, had previously been an associate director at the agency group dentsu, and the role was newly created for the north of England. Hawk was bought by the Azerion advertising group in 2023 but still trades under its own name.
The Manchester article calls the city a vital hub in the UK's advertising industry. The company's careers site lists open positions, though we did not read it. Because we only found limited public information about the people and culture, we cannot describe the working style in the company's own words.
ACQUIRED: by Azerion (2023). A company like this employs account managers, campaign and trading specialists, sales directors, engineers and data analysts. It is a useful company for anyone interested in how digital advertising screens, apps and audio are bought and sold.
Website: hawk-tech.io
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