A London-based tenant-referencing company that uses open banking and fraud checks to help landlords and agents decide quickly and fairly whether a renter can afford a home.
Homeppl is a UK company that checks whether people can afford to rent a home. Instead of relying only on traditional credit scores, it looks at a person's finances using open banking, a secure way for people to share their bank information, along with behavioural analysis and fraud detection. Landlords, letting agents and property companies use it to decide whether to offer a home. The company says its aim is to help businesses transact safely with more customers, and its systems began in the rental market.
The company was founded by Alexander Siedes, who is chief executive. According to the company's profile, he drew on earlier work in military intelligence to build the platform, though his own leadership page also describes a background in public relations and foreign affairs. Homeppl's mission, as described, is financial inclusion and equal opportunity for consumers of financial and property products. In other words, it says it wants people who might be turned down by older systems, such as young people or people new to the country, to have a fairer chance.
Homeppl's headquarters is at Cremer Street in Hackney, east London, according to its employer profile, which also mentions a Hoxton office. It works with UK property businesses, and the clients named on the profile include JLL, Chestertons, Knight Frank and Quintain. Those names show it works with major UK property advisers and developers, though we cannot say how large each contract is.
The company profile gives a team size of 21 to 100 people and says 33% of employees are women. It lists benefits including hybrid or fully remote working, monthly company-wide social events, enhanced parental leave, private medical insurance, an annual performance bonus, a weekly team lunch allowance and 25 days of annual leave plus bank holidays. These are the company's own claims. The ratings quoted in the profile on review sites differ, so read the reviews yourself.
Roles in a company like Homeppl include software and data engineers, data scientists who build and test the risk models, fraud and operations analysts, customer success staff who work with agents, sales teams and product managers. Because the work sits between technology, finance and property, people with an interest in maths, data, law or how housing works may find it a good fit. A weekly newsletter and blog on its website show how it communicates with the industry, and the site lists current vacancies.
Website: www.homeppl.com
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