The UK operations of Hudl, a Nebraska-founded sports video and analysis company, with offices in London, Leeds and Belfast.
Hudl makes video and data tools for sports teams. Coaches and athletes use them to record, review and share game footage, then study it to find ways to improve. The company says it serves more than 200,000 teams in over 40 sports and more than 6 million users, with video and data tools, mobile and desktop apps, smart cameras and analytics. It began with American football and now covers football (soccer), rugby, basketball, volleyball and more. Through acquisitions, including the UK-based Replay Analysis in 2014 and Wyscout in 2019, it has built a large footprint in European football.
Hudl was founded in 2006 in Lincoln, Nebraska, by David Graff, Brian Kaiser and John Wirtz. Its mission, from a jobs-site profile, is to "build the world's most powerful network of sports video and data to empower teams to make every moment count". That is how the company describes its own purpose. The profile gives the company's size as more than 3,200 employees in 17 countries, though another figure on the same page differs, so treat headcounts with care.
Hudl's UK roots go back to 2014, when it acquired Replay Analysis, a London-based video company, giving it a London office. In 2018 a business-press report said it would open a second UK office in Leeds, with plans for about 20 people in business development and marketing, as part of a wider global recruitment drive. A vice president said the company "looked at a number of locations and eventually chose Leeds", citing the city region's digital, data and creative strengths. Another jobs-site profile lists Belfast and London as UK offices. UK clients named in 2018 included Leeds United and Leeds Rhinos.
The sources we could read do not describe Hudl's daily culture or values beyond the mission statement above. What they do show is a company that grew by joining together teams from different countries, including London, and that places sales, marketing and business-development work in the UK alongside product and engineering. The Leeds announcement quoted a regional leader welcoming the company to the city region, which indicates ties to the local business community.
Hudl employs engineers and product managers who build the software and cameras, analysts who work with football and rugby data, and support staff who help coaches use the tools. Sales, marketing and business-operations teams, like those announced for Leeds, work with clubs, schools and leagues. If you enjoy sport and computing, data or business, there are routes in on both the technical and the commercial side. The company's website is the place to see what it currently lists for the UK.
Website: www.hudl.com
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