Komi

A London and Los Angeles start-up that gives creators a link-in-bio page and an AI-driven way to find brand partnerships.

About Komi

Komi is a creator technology start-up. It began as a tool for building a customisable "link-in-bio" page, a single web page where musicians, influencers and other creators gather their videos, music, merchandise and social accounts, with analytics on views and clicks. In late 2025 it added a platform that helps brands find, brief, contract and pay creators for campaigns.

The company was launched in London in 2021 by chief executive and co-founder Lewis Crosbie. At the time he said Komi was built "to empower creators", giving them a deeper, more direct and more rewarding relationship with their audience. For its brand platform the company says it wants to make brand partnerships simpler and more organised for both sides, and to help creators turn their work into a sustainable business.

Komi is London-based, with a second office in California. We did not find a UK street address or a headcount in the sources we read. A press release about the brand platform describes the company as based in Los Angeles and London, so UK roles are likely part of a small international team.

The brand platform works like this: a brand enters its budget, timing and goals, Komi produces a campaign brief, and its AI then suggests and contacts suitable creators, checking profiles for genuine engagement. Komi contracts creators directly on behalf of brands, so creators handle approvals and receive payment, including invoicing, through one route. It reverses the usual process: briefs go out to creators, and only those who show interest are shown to the brand. Crosbie points out that around 70% of creator revenue comes from brand deals and that turning content into a sustainable business is "far from simple". Its early users included well-known artists and actors, and it says thousands of creators now use it, a figure we could not independently check. Its page tool links with TikTok, Instagram, YouTube, Spotify, Apple Music and Shopify, and early users reported by the press included Lizzo, Idris Elba and Elton John.

In a young company of this kind, roles usually cover software engineering, product and design, partnerships with creators and brands, marketing, community and customer support. If you are interested in the creator economy, it is a chance to see how online influence turns into working relationships with brands.

What they do

• {'desc': 'Customisable creator pages with analytics.', 'title': 'Link-in-bio pages'}
• {'desc': 'AI suggests and contacts creators for campaigns.', 'title': 'Brand and creator matching'}
• {'desc': 'Komi contracts creators for brands so payment runs through one route.', 'title': 'Contracting and payment'}

Key facts

• Launched in London in 2021; CEO and co-founder Lewis Crosbie
• London base with a second office in California
• Brand-partnership platform launched November 2025
• Says thousands of creators use it (company claim)

Website: komi.io