The London agency formerly called Leo Burnett, now Leo UK, known for populist creativity and work for McDonald's, Kellogg's, Morrisons and Skoda.
Leo UK is a London creative agency that was known for decades as Leo Burnett London. It makes advertising and brand work for clients including McDonald's, Skoda, Kellogg's, Morrisons, Confused.com and MOJU. Other work includes Kellogg's "See You in the Morning", Morrisons' "Fresh from Market Street" and Confused.com's "Just Used Confused.com" with inflatable, helium-filled people. Recent work includes a McDonald's meal curated by Stormzy, a "side missions" gaming-style campaign for McDonald's and Xbox, and Skoda's Redditor Edit, which won two golds at Cannes Lions 2025.
In January 2025 Publicis Groupe merged Leo Burnett with Publicis Worldwide to create the Leo network, which combines Leo Burnett's "human-centric approach to creativity" with Publicis Worldwide's business transformation work. Leaders described the aim as "exponential creativity". The Leo network covers about 15,000 employees in 90 countries. The London agency's own mantra is "populist creativity", which Creative Salon says helps clients grow. A directory profile says its philosophy is rooted in the idea of "Humankind".
Leo UK is based in London, though the pages read do not give a street address. A 2024 trade article said Publicis Groupe's London creative agencies were moving to White City, and Leo Burnett UK was already there. Carly Avener is chief executive, Mark Elwood is chief creative officer, and Lilli English joined as chief strategy officer from Portas, and David Allen was promoted to executive design director. A directory lists McDonald's, Samsung, Kellogg's and Fiat among its historical clients, and its McDonald's breakfast platform uses the line "Iconic needs no explanation". Charlie Rudd is group chief executive of Leo Burnett UK. A directory lists 201 to 500 staff and shows a profile updated in August 2026.
The agency has an in-house design department called POPDesign, which has grown to more than 30 designers. In 2025 it hired creatives from BETC Paris and BBC Creative, and planners from Lucky Generals, plus social specialists from The Beatport Group and We Are Social. Creative Salon says the agency showed "resilience" through the merger and seven Cannes Lions wins in 2025. These are the agency's own results.
Roles include creatives, strategists and planners, designers, social and community experts, account managers and producers. Because the agency has its own design studio and social team, a range of specialisms work under one roof.
Website: www.leoburnett.co.uk
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