A Soho, London games company that designs and sells party, family and card games stocked by UK and international retailers.
Lucky Egg is a London games company. It designs and publishes party games, family card games and other tabletop games, and sells them through shops and online. Its early titles included Sloshed, a drinking game and its first release, Bake It Happen, a fast baking card game in a box shaped like an oven, and Partners in Crime. The games are made for people who want something quick to learn and fun to play with friends and family, and they are built to be talked about on social media as much as played at the table.
Lucky Egg's own listing on a jobs platform says: "We're on a mission to create ridiculously fun party games!" It says the company focuses on creative, fun products that stand out from traditional toy and game makers. In a 2022 interview with Mojo Nation, the team talked about making games that create "out of this world" experiences, with broad appeal and attention to small details, and said a game's box design is often the starting point for a new idea.
The company is based in Soho, London, at 30 Brewer Street according to its jobs-platform listing, which also gives a team size of 1 to 20 people. It was founded in 2021 by childhood friends Marcus Ereira and Luke Shelley, who studied Global Management at Regent's University London and had already built and sold two businesses together. Its sister company is Central 23, whose experience of manufacturing, logistics, distribution and creative work feeds into the games. FEBE says the games are sold in more than 20 countries and translated into over 10 languages, and Regent's says they are stocked by retailers including John Lewis, Waterstones and Urban Outfitters in the UK.
The 2022 interview describes a very hands-on creative culture. Projects start from a theme, a mechanic or a visual idea. Designers work through roughly 10 to 20 revisions before a game goes to print, and the visual and game design teams work closely together until the end. Playtesting happens in the office, with testers who give honest feedback. Named leaders at that time were Albert Sowerby-Davies, Head of Product Development, and Emily Brinkley, Head of Design. The company also works with outside inventors, so ideas can come from beyond the in-house team. In 2025 FEBE ranked Lucky Egg among the UK's fastest-growing founder-led businesses.
People who work in a business like this cover game design, illustration and graphic design, product development, sourcing and manufacturing, sales to retailers, social media content and customer service. The 2022 interview is dated and the team is small, so check Lucky Egg's own website and social channels for the current team and the roles it needs.
Website: luckyegg.com
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