A UK ad technology company, based in Manchester, that blocks fake clicks and bot traffic so advertisers do not waste their budgets.
Lunio is a UK software company that protects online advertising from fake clicks and bot traffic. It describes itself as an automated invalid-click prevention system. Its software checks visits to a website coming from adverts, uses machine learning and behaviour analysis to decide which are real, and automatically tells ad platforms such as Google, Meta, LinkedIn and Microsoft Advertising which audiences or addresses to exclude. It works without cookies, runs in the cloud, offers an API, and connects to tools such as Google Analytics, HubSpot and Salesforce. Its dashboard shows how much invalid traffic was found and how much budget was saved. The business says it complies with the GDPR and CCPA data rules.
The company was formerly called PPC Shield and changed its name to Lunio in 2021. A profile on a jobs site gives its mission as "getting rid of fake clicks, traffic, and leads" to make online advertising more reliable. A company database names co-founders Neil Andrew, Segev Hochberg and Alex Winston and says the business grew out of their work in digital marketing agencies. Neil Andrew is chief executive.
Lunio is listed as based in Manchester. A jobs-site page gives an office address at Strawberry Fields Digital Hub in Chorley, Lancashire, and mentions London too, so it appears to work from the North West and from London. Profiles put headcount in the range of 50 to 200 people and report that it grew by about 85% in a year, though those figures come from third-party profiles and could not be confirmed.
Its customers include performance marketing agencies, in-house advertising teams, online shops, lead-generation businesses and B2B firms. A database page says it serves over 1,000 businesses. The same jobs-site profile lists employee benefits such as hybrid or remote working, a flexible schedule, a home-office budget and a personal development budget. These are the company's own claims, so check them at interview, as are the listed 36 days of holiday including public holidays and the enhanced parental leave.
In a company like this you find engineers and data scientists building the detection software, product managers, customer success and support, sales and operations teams, and marketing staff running events and campaigns. If you like solving puzzles with data, this is a good example of a UK tech business at work.
Website: www.lunio.ai
PURPOSE helps school and university students explore 62 sectors and over 1,000 entry-level careers in the UK, then connects them directly with employers.
Explore PURPOSE