A London-founded fashion shopping platform and app that lets people browse items from thousands of brands in one place.
Lyst is a fashion technology company with a shopping website and app. It brings together a very large catalogue from fashion brands and retailers, so that someone looking for a coat, a pair of trainers or a designer bag can compare options in one place. Its own materials describe a catalogue of more than 8.5 million items from over 17,000 brands, and it says it reaches over 200 million shoppers a year.
Its stated mission is "to help fashion shoppers make better decisions and help fashion partners find better audiences." Its careers page sums up the thinking with the line "fashion is amazing but shopping for fashion often isn't". In other words, Lyst wants to make finding and buying fashion simpler and more enjoyable, using search, personalisation and clear information, while helping brands reach the people most likely to love their products.
Lyst was founded in London in 2010. Its headquarters is on the seventh floor of The Minster Building, 21 Mincing Lane, in the City of London, and a company profile also lists a second office in Belfast. Staff numbers differ between sources: one profile cites about 160 people in London, and another lists a larger total, so the exact size is unclear. Open roles on its London careers page span engineering, analytics, business development and customer operations.
Lyst describes itself as a scale-up that mixes an agile way of working with a proven business model. It says it is "obsessed about customers" and tries to balance foundations and structure with autonomy and pace. A careers-guide profile says it offers flexible and remote working, learning and development opportunities and a mental health programme, and reports that 93 percent of its employees would recommend it as a place to work. The same profile says the company was founded in London and describes its team as built around search, discovery and personalisation, the three things it says matter most to its shoppers. These are claims published by the company or by sites that rely on employee feedback, so ask about them in an interview.
For someone curious about retail technology, Lyst is a good example of how data and software sit behind shopping. People there work on search and recommendation systems, analysis of what shoppers want, partnerships with brands and retailers, and customer support. We did not find a published list of its teams or a statement of formal company values beyond the mission, so check Lyst's own site for the latest details.
Website: www.lyst.co.uk
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