A London technology company, founded in 2018 and now part of Shell, that uses sensors and data to help companies get more from their diggers, cranes and other heavy equipment.
MachineMax makes a platform that shows how heavy machines are being used. Companies that run diggers, cranes, dumper trucks and similar equipment often have machines from many makers, each with its own data system. MachineMax brings this information into one screen showing activity, hire usage and fuel and emissions for each machine. It also makes a battery-powered sensor that can be stuck onto machines that have no built-in connection. The sensor uses artificial intelligence to work out how much a machine is used and to predict faults from its vibration pattern. The company says this helps firms raise productivity and profit from every machine in their fleet.
MachineMax was established in 2018. A 2021 article on UK construction start-ups lists the co-founders as Shweta Saxena and Amit Rai, and names its purpose as raising productivity and profitability across each machine in a fleet. Its profile reports recognition as a TechCrunch Top Pick for Disrupt Berlin in 2019, a place among the top 50 global construction tech companies in 2020, and a 2020 partnership with Truphone for worldwide connectivity. Ms Saxena later became chief executive when Mr Rai moved on. We did not find a longer mission statement.
In the UK, the company is based in London; a trade article lists London and Hyderabad in India as its operating locations. It was later bought by Shell, but that article says MachineMax continues as a stand-alone organisation, sitting within Shell's Sectors and Decarbonization business, with Carlos Maurer of Shell quoted in the announcement. A builtworlds profile gives its headquarters as England and a team of 11 to 50 people, which may be out of date. Equipment hire companies such as Select have announced partnerships with it.
We found very little about its culture. The tone of its public material is practical and focused on helping customers cut waste, fuel use and emissions. Because the company works with equipment makers, hire firms and contractors, its staff spend a lot of time working with customers, but no source describes daily working life, and we have not invented any.
A company like this employs software and data engineers, hardware and sensor engineers, data scientists who build the predictions, and customer success and sales staff who work with equipment owners and hire companies. Someone with an interest in machines, electronics, data or construction equipment can find a role. Check the MachineMax website for current vacancies and for how it fits within Shell now.
Website: www.machinemax.com
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