McCann London

The London agency of the McCann network, making advertising and content for brands such as Xbox, Just Eat, Peroni and the Mayor of London.

About McCann London

McCann London is the UK agency of the McCann network. It creates advertising, social and influencer work and branded content for clients including Xbox, Just Eat, Peroni Nastro Azzurro 0.0%, Aldi, Matalan and the Mayor of London. Xbox's "Everyday Tactician" won four Cannes Lions, including gold for Creative Effectiveness, and "Missing Managers" with Sky Sports and Football Manager aimed to narrow the gender gap in coaching. Just Eat's "Did Somebody Say" returned with Craig David. A related team called McCann Content Studios makes content at speed, and work is also made by McCann Manchester.

McCann describes its approach as "Truth Well Told", meaning finding real human truths and telling them in a way that influences people and markets. A directory profile also states a commitment to "Conscious Inclusion", linked to bravery, integrity and generosity. The McCann name goes back a long way: the McCann-Erickson business began in New York in 1930 (Wikipedia), though the London listing gives either 1912 or 1927 as the start of the London agency, and we could not confirm which.

The agency is listed at 135 Bishopsgate, London EC2M 3TP, though that address comes from a directory and may be out of date. The same listing shows about 150 London staff. Mel Arrow became chief executive after Polly McMorrow left at the end of 2024, with Emiliano De Pietri as chief creative officer and AJ Jones as chief strategy officer in 2025. Since Omnicom's merger with Interpublic in November 2025, McCann is one of the three advertising networks Omnicom kept.

Creative Salon reports a weekly session called Thought Sandwich, with internal and external speakers, and a leader who wants "less frenetic workplaces" with more attention to mental health. The agency won eight awards at the Effie UK Awards, including Agency of the Year, and four Cannes Lions for Xbox in 2025. These are the agency's own reported results. McCann also says Fast Company named it one of the World's Most Innovative Companies in 2024 and 2025, and that it was the most awarded agency at Cannes Lions 2023.

The roles here are the usual agency mix: creatives, strategists, account managers, producers, content and social specialists, and influencer experts. McCann Content Studios grew from five people to over 50 in two years, according to Creative Salon, which suggests the content side is a growing part of the business.

What they do

• {'desc': 'TV, film, outdoor and social work for brands like Xbox and Just Eat.', 'title': 'Advertising campaigns'}
• {'desc': 'Fast-turnaround content made for social and digital channels.', 'title': 'McCann Content Studios'}
• {'desc': 'Influencer and social work, including for Trainline.', 'title': 'Influencer and social'}

Key facts

• Directory address: 135 Bishopsgate, London EC2M 3TP (may be dated)
• Mel Arrow is chief executive; Emiliano De Pietri chief creative officer (2025)
• Eight Effie UK Awards incl. Agency of the Year (agency-reported)
• Also makes work from McCann Manchester, e.g. Aldi and Matalan Christmas campaigns

Website: www.mccann.com