A London-based advertising technology company that helps brands reach audiences using anonymous personas instead of tracking individuals.
Ogury is an advertising technology company. It helps brands, agencies and media owners reach people online without building profiles of identifiable individuals. Its Persona Intelligence approach combines survey answers with contextual and campaign information to create anonymous audience groups, then finds places across websites, apps and connected TV where those groups are likely to be.
Ogury was founded in 2014 by Jean Canzoneri and Thomas Pasquet, who started it as a mobile data business built on user consent. As privacy rules and browser restrictions made tracking harder, it moved towards personas. Its stated mission, in a recent profile, is: "We're not just building adtech, we're rebuilding trust in advertising." A separate company profile describes its aim as delivering targeted advertising based on personas rather than people's identities. A jobs-site profile says it works with over 1,500 advertisers and 3,500 publishers, and that its headcount grew by 16% in a year, though these are third-party profile figures we could not confirm.
Ogury is listed as headquartered on Old Street in London, and job listings from UK tech job boards show London-based sales and client roles. It also has French roots, and one profile mentions a Paris workspace, so it works across more than one country: coverage says it operates in 18 countries with more than 500 people. We did not find the number of staff based in the UK. Nicolas Bidon became chief executive in December 2025, with Canzoneri remaining chairman.
Products named in coverage include Ogury One, a single platform for clients launched in 2025, and SONA, an AI-driven audience-planning tool introduced in 2026. Public case studies mention clients such as Microsoft, Visa, Nissan, Vodafone and Walmart. A company profile on a jobs site lists flexible working, extra holiday and wellbeing benefits, but these are the company's own claims and are worth checking at interview.
People in a business like this work in client services and sales, data science and engineering, product, research, marketing and operations. Because the technology sits between advertisers, agencies and publishers, you would be learning how digital advertising money and data move through the industry, which is useful knowledge for careers in marketing, data and technology.
Website: ogury.com
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