A London-based customer data and marketing platform that helps online retailers send personalised email and other messages.
Ometria is a London company that makes a customer data and marketing platform for retailers. Its software brings together what a shop knows about its customers, then helps the marketing team create and send personalised messages across email and other channels. It uses AI to suggest and refine campaigns so that each shopper sees things they are likely to care about. Named customers include Steve Madden, Aden and Anais, Pepe Jeans, MADE.com, Notonthehighstreet.com and Hotel Chocolat.
In its chief executive's words, there is a gap between where customer data sits and where marketers create and send their messages, and the Ometria platform is built to close this gap. The company's stated aim is to help retailers grow revenue from their customer relationships by offering experiences good enough that shoppers are happy to share their data. We did not find a longer values statement in the pages we could read.
Ometria was founded in 2013 and is based in London. A retail technology article names Ivan Mazour as chief executive and Lance Batchelor as chairman. The company is also listed as a partner on the Adobe Commerce marketplace, which suggests it works with online shops built on that system. An early TechCrunch report on the company described it as a tool to let online retailers automate their marketing campaigns, so the idea behind it has been consistent for years. We did not find the address of its London office or its current headcount.
A technology news report said the company planned to triple its product and engineering team, which shows that much of the work is building software and data tools. Alongside engineers, a platform like this needs customer success staff, designers, marketers, data specialists and salespeople to help retailers use it well. A technical project manager role was also surfaced on a jobs board. Directory listings on Preqin and the Adobe marketplace use the name Ometria Ltd, which fits a UK limited company.
We could not read the company's own website for culture and values, so we cannot describe its working style from its own words. If you are curious about retail, data and how brands decide who to message and when, Ometria is a useful company to research further and ask questions about at an interview.
Website: ometria.com
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