A London company that supplies beauty brands with plastic-free refill packs, so customers can top up a bottle they already own.
On Repeat is a London business that helps beauty and skincare brands offer refills without plastic. A brand sends its product in bulk to On Repeat, which connects to the brand's online shop, packs each order into a small refill pack and posts it. Liquids such as serums and oils come in a film that dissolves in boiling water, and water-based products come in a bio-based film that breaks down in a home compost heap in about 32 weeks. Both are wrapped in cardboard certified by the Forest Stewardship Council and printed with vegetable inks. The packs are small enough to fit through a letterbox.
Micaela Nisbet founded On Repeat after customers of her own skincare brand, Neighbourhood Botanicals, kept asking for refills. She tested more than 50 films before choosing two. In 2021 she told Dezeen the aim was to reach a mainstream market and have a large effect on plastic waste, and she said the service must be "super easy and cost-effective" for brands and consumers, or people will not keep using it. The article cites a British Beauty Council report that found 91% of consumers want less packaging and 88% want to refill their cosmetics. We did not find a longer mission statement.
The Dezeen article describes On Repeat as London-based, and the work it does is carried out in the UK: orders from a brand's online store are packed with custom labels showing the logo, product information and batch codes, then shipped within 24 hours. We could not find an address, a list of sites or a list of other UK locations in the sources we read. The same article says Ms Nisbet might later make the films herself on her own farm and expand into other home products, but that was a possibility in 2021, not a confirmed plan.
We could not find any description of On Repeat's team, culture or size, and the only person named in the sources is its founder. The article suggests a company that likes to test and refine practical ideas, since the founder tried dozens of films before choosing, and it treats convenience for brands and shoppers as a core test of success. That is our reading of the article and not a company statement, and the information is from 2021, so the business may look quite different now.
Jobs in a business like this tend to be in operations and logistics, where staff pack and ship orders; in product development, where people test materials and packaging; in sales and account management, where they work with beauty brands; and in marketing and finance. If you are interested in design, materials, online retail or sustainability, it is a good example of how a small team can change a familiar product. Check the company's own website for the latest on what it does and for current roles.
Website: www.onrepeat.co
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