A New Forest-based outdoor and lifestyle clothing brand that sells responsibly made hoodies, jackets and knitwear and describes its mission as helping people escape.
Passenger is an outdoor lifestyle clothing brand. Its range focuses on relaxed everyday pieces such as hoodies, jackets, knitwear and accessories for people who spend time outside, in nature and at the coast. A PwC case study describes it as a responsible outdoor brand and says over 90% of its range uses lower-impact materials, including recycled cotton and hemp. It sells online and through outdoor retailers, including Cotswold Outdoor, and it was named on The Sunday Times Hundred list of fast-growing private companies in 2024 and on FEBE's Growth 100 list in 2022, where it reached number two.
The company's own mission, as stated on its website, is "to help people escape through their own journey", even if only for a short while. The PwC case study adds that the brand is rooted in nature and wellbeing, and that its plans aim to inspire people to spend more time outdoors. Richard Sutcliffe is named as its founder. We did not find a founding year in the pages we read, so we have not stated one.
Passenger says it calls the New Forest home, and the Sunday Times Hundred 2025 lists it in the New Forest, on the south coast of England in Hampshire. We did not find a full head office address, and we did not confirm shops. Its clothing is also stocked by retailers elsewhere in the UK. The company's contact location is given simply as the United Kingdom.
On people and culture, the website describes a team that shares a passion for adventure and wants to build a community of like-minded people. PwC names Justin Stone as executive chairman and says Steve Hewitt, formerly chief executive of Gymshark, became chairman, so it has leaders with experience of growing British clothing businesses. The company has not published its headcount in the pages we read. These descriptions are the company's own, not independent assessments.
A brand like Passenger employs product designers who choose fabrics and fits, sourcing and sustainability specialists who check how things are made, buyers and merchandisers, marketing and social media teams who tell the brand's story, e-commerce and customer service staff, and warehouse, finance and operations teams. If you love the outdoors and want a career connected to it without being a guide or instructor, working for a clothing brand is one way in. Its website is the place to check for roles.
Website: www.passenger-clothing.com
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