A family-run Putney, London business making organic drinks, snacks and frozen treats for children.
Pip Organic makes organic food and drink for children and families. Its range covers juice drinks, snacks and frozen lollies with no added sugar, preservatives or other additives, and a 2025 trade interview describes three categories: drinks, frozen and snacking.
It was founded by Karen and Patrick O'Flaherty, who met in London. Patrick came from South Africa with a background in farming and finance, and Karen has a design and marketing background. Their earlier business, a fresh functional juice called RDA, began as a stall at Borough Market. When they started a family they saw a gap in children's food and set out to fill it with clean, always-organic products.
Patrick says the company has always put the product first, using clean-label ingredients with no compromise and making things that children and parents both enjoy. Karen has described the brand as a challenger brand and Patrick describes the business as one that would rather be patient than rush, as the founders put it in a podcast headline, we wanted it enough to be patient. Karen has described the brand as a challenger focused on accessible, 100% organic, family-friendly products, and the founders say they want to be change makers in the industry. They prefer steady, step-by-step progress and agility in a market dominated by multinationals.
The company works from Putney in south-west London. Karen describes the team as very hands-on and fantastic, and names production, marketing, and key account and sales teams. Her own days include new packaging, new product development, sampling blends, looking at sales data, visiting stores and supporting commercial proposals, as well as people and brand strategy. She also takes part in the Buy Women Built community and an EY mentorship programme.
Its products are sold through UK grocers, including online supermarkets such as Ocado (where its Valencia orange and cloudy apple juices are listed) and, per a festival exhibitor page, at food events such as Pub in the Park, where it describes itself as a family business. The brand's four product areas, as Karen puts it, make it easier for parents to say yes, which gives a sense of the retail and account-management jobs involved. A small food brand needs people in sales, marketing, product development, production and supply chain. Total headcount was not published in the pages we read.
Website: www.piporganic.com
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