A UK flood forecasting company, spun out of Loughborough University, that predicts surface water flooding at property level for insurers and businesses.
Previsico forecasts surface water flooding, the kind that happens when heavy rain overwhelms drains and runs across streets and buildings. Its technology gives real-time, property-level forecasts, so insurers, businesses and government bodies can act before the water arrives, by moving stock, protecting buildings or warning staff. It is based on around two decades of research at Loughborough University.
The company says its goal is to become a leading global provider of flood prediction and to help prevent flood damage by supporting proactive maintenance of assets with hydrological insight. It launched in January 2019 as a university spinout. Jonathan Jackson is chief executive, Professor Dapeng Yu is co-founder and chief scientific officer, and Dr Avi Baruch is also listed as a founder.
Previsico is headquartered in Loughborough, Leicestershire, with offices in London, Hong Kong and the US, which gives it a base in the East Midlands as well as the capital. Its customers are insurers, businesses and government, though the article we read did not name individual clients. It has described plans to expand into the US and Africa. Trade coverage calls it a Leicestershire-based insurtech. Its model is described as property-level and real-time, and its forecasting builds on Professor Dapeng Yu's twenty years of work developing the underlying flood model at the university. The company works with insurers to reduce losses and with businesses to protect their sites.
We did not find detailed descriptions of its culture or values. A news report put its team at about 45 to 50 people, with some sources saying 50. Because it grew from a university research group, it has a strong science focus, with Professor Dapeng Yu continuing as chief scientific officer, working with flood modelling, data and software to turn research into products people can use.
A company like this employs flood modellers and hydrologists, data scientists, software engineers, product managers, and customer, sales and partnership staff who work with insurers and businesses. Its location at a university means graduates in engineering, geography, environmental science, computing and mathematics are the natural fit, though it also needs communication and customer-facing roles. Its Hong Kong and US offices show the international side of the work.
Website: www.previsico.com
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