A platform that connects researchers and AI developers with verified, fairly paid people who take part in online studies, supplying human data for research and AI.
Prolific connects researchers, AI developers and product teams with real people who take part in online studies. Universities use it to run surveys and experiments, and AI teams use it to collect human feedback to train and evaluate models. Its offerings include AI evaluation and training, a Human Feedback API, managed research services and an audience-finding tool. Prolific says every participant is vetted, active and fairly paid.
Its chief executive and co-founder is Phelim Bradley. The pages we read describe Prolific as "trusted for 10 years", but they do not give a founding date or place, and they do not name other founders, so we have not stated them.
Prolific's stated aim is to help "thinkers, creators and innovators make the impossible possible", by making it quicker and easier to get data from a pool of verified and diverse participants. It lists six working principles: win together, care deeply about customers, make every minute count, be optimistic and find a way, embrace change and aim high. It also cites integrity, transparency and respect.
Good data is one of the biggest challenges in AI and in science. Studies are only as good as the people who take part, so a platform that verifies participants and pays them fairly sits at the heart of reliable research. Prolific also holds the ISO/IEC 27001 information-security certification.
For young people, Prolific shows how psychology, data and technology meet in research. Careers include software engineering, data science, research and operations. The pages we read did not describe early-careers programmes, so check Prolific's careers page.
Website: www.prolific.com
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