A Manchester-based make-up and beauty brand, launched in 2020 by Jess Hunt and Jenna Meek, known for simple brow, lip and complexion products.
REFY is a make-up brand that tries to make beauty routines simpler. Its first product, Brow Sculpt, was created because co-founder Jess Hunt used more than ten steps for her brows, and the product cut that to three. It sold out in under six weeks and built a waiting list of more than 100,000 people, according to the brand. Today its range includes lip, lash and brow products, cream blush and bronzer, concealer, a primer and a face cleanser. It is sold through its own website and through beauty retailers, including Space NK, and it has appeared on The Sunday Times Hundred.
REFY was started in 2020 by Jess Hunt, a model and influencer, with Jenna Meek, who is chief executive and who met Ms Hunt on a film set. The brand's stated mission is to make beauty simpler and to help people feel more confident, using multi-functional products that work without extra steps. Its three listed values are Community First, meaning products are designed with community input, Purposely Formulated, meaning the products are vegan, cruelty-free, fragrance-free and Leaping Bunny certified, and Forever Essentials, meaning it keeps improving its best-selling products.
REFY is based in Manchester, as the Net Influencer trade site and the Sunday Times Hundred 2025 list confirm. A June 2025 article says it hired a Manchester agency, Vagabond Digital, to manage its online advertising in every market it sells to. The brand also ran shade-matching events in Los Angeles, New York, Miami and London for a customer campaign called The Refy Project, which involved more than 1,000 customers. We did not find an office address or a description of its premises.
The same article reports that the team grew from 48 to 94 employees in the year to August 2024, a sign of fast growth, though that is a dated figure. The brand's culture is shaped by its founders' public profile and by its habit of asking its community to test and help design products. Those are the brand's statements. We did not find independent descriptions of what working there is like.
A beauty brand like REFY employs product developers who work with laboratories on formulas, quality and regulatory specialists, packaging designers, brand and social media teams, creative staff who plan photography and campaigns, community and customer care teams, e-commerce and data analysts, and finance, supply chain and warehouse colleagues. Many of these roles suit people who like science, art or communication. The brand's website lists its current opportunities.
Website: refybeauty.com
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