A UK-based affordable makeup, skincare and haircare company founded in 2014 by Adam Minto and Tom Allsworth, sold through Boots, Superdrug and other retailers.
Revolution Beauty is a UK-based cosmetics group that makes affordable makeup, skincare and haircare. Wikipedia says its products are sold online and through retailers including Boots and Superdrug in the UK, and Ulta and Target in the US. The group builds its identity around trend-led products at lower prices, and it says it is built on inclusivity and affordability.
The company was founded in 2014 by Adam Minto and Tom Allsworth. A later article said the pair were brought back in 2024, with Mr Allsworth reinstated as chief executive and Mr Minto returning in a consultancy role, to turn the business around. Trade headlines at the time described the move as bringing back the founders to reset a troubled brand and as ending a sale process; we have kept to the people-facing part of that story. The same article mentions planned licensing deals and talks about exclusive supply to Debenhams. A trade interview with Mr Minto appeared in our search results but could not be fetched, so we do not quote it.
Wikipedia says the group is based in Kent and London, and lists 337 employees in its infobox, while the text cites 220 as of 2021. We could not find a company address or office list in the pages we read, so the exact UK locations and numbers should be treated as unconfirmed. Its UK retail partners are Boots and Superdrug, and it also sells through its own website, so its work with those retailers shapes a lot of what its teams do each day.
On values, Wikipedia says the brand describes itself as based on inclusivity and affordability, with a diverse range of products. All products are cruelty-free, and 76% of its stock is vegan, according to the same source. We did not find a first-party mission page or accounts of working culture, and we did not find any employee voices. Those would be useful to read before deciding whether the company is a good fit for you. In the meantime, the clearest facts are the founders, the affordable-and-inclusive positioning, and the retail partners.
A fast-moving makeup company needs product developers and chemists, designers, social media and influencer marketing teams, buyers and sales managers working with retailers, supply-chain and quality staff, regulatory specialists and finance teams. If you like trends, social media or how products get to shelves quickly, it is an area to explore. Check the company's own website for what is open now.
Website: www.revolutionbeauty.com
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