A UK company serving people over 50 across insurance broking, travel and personal finance, with roots in Folkestone, Kent.
Saga is a UK company for people aged 50 and over. Its 2025 results describe it as a specialist in products and services for the over 50s, including cruises, holidays, insurance, personal finance and publishing, and its stated ambition is to be "the most-trusted brand for older people in the UK". On insurance, its results announcement describes a move to a 20-year motor and home insurance partnership with UK subsidiaries of Ageas, in which Saga keeps the marketing, brand and customer data and the partner takes underwriting and pricing. That puts Saga's insurance work increasingly in broking and customer relationships.
Sidney De Haan founded Saga in 1951 to offer affordable off-peak holidays for retired people. His son Roger De Haan took over in 1984 and remains non-executive chairman. Saga's customers have to be 50 or over, a minimum age it lowered from 60 in the 1990s. The company listed on the London Stock Exchange in May 2014. Its mix of businesses includes Saga Holidays, Titan Travel, Destinology, Saga Personal Finance, personal alarms, and Saga Magazine.
Saga's roots are in Folkestone, Kent, and Wikipedia gives Folkestone as its headquarters with sites at Enbrook Park and Priory Square. A trade-directory profile instead lists 3 Pancras Square, London N1C 4AG, as the headquarters, so check the company's own website for the current main address. The 2025 results describe a database of 9.4 million individuals and newsletters that reach about 1.4 million customers every month.
The 2025 results say colleague engagement rose from 6.6 to 7.9 out of 10, which is the company's own measure. The leaders named are Mike Hazell as group chief executive, Sir Roger De Haan as chairman, Lloyd East as chief executive of insurance broking and Nigel Blanks as leader of the combined travel business. Saga says it supports charities such as The Silver Line helpline for older people and promotes workplace diversity. We did not find a long mission statement beyond the ambition above.
Because Saga has insurance, travel, finance and publishing, its staff include insurance advisers and customer service teams, travel product and marketing specialists, editors and writers, finance and risk teams, data and technology staff, and sales and brand specialists. Many of its customers are in later life, so the work often depends on clear communication and patient, friendly service. That makes it a good fit if you enjoy talking to people and explaining things well.
Website: www.saga.co.uk
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