driver monitoring technology scale-up (AIM listed) · Automotive & Mobility

Seeing Machines

A driver and occupant monitoring technology company, listed on the London Stock Exchange, whose mission is to eliminate transport deaths.

About Seeing Machines

Seeing Machines makes computer-vision technology that watches drivers and works out whether they are tired or distracted. Its systems use cameras and AI to track a driver's head, face and eyes and can warn them in time. They are used in cars, lorry and coach fleets, aviation, rail and off-road vehicles. It says its technology is in more than two million cars.

The company describes its mission as eliminating transport deaths, and says it has more than 20 years of research into human behaviour in driving. Its values are set out as SAFETY: Sustainable, Accountable, Fearless, Excellent, Transparent and You. It describes its working environment as flexible, collaborative and inclusive, which is its own description, so ask people there how it feels in practice.

Seeing Machines is listed on the London Stock Exchange's AIM market. Its main registered base is in Australia, with offices in the UK, USA, Europe and Asia, and one UK job listing describes it as a global AI technology company based in the UK, with roles in London and a strong presence in the Midlands and the North of England. Its Guardian system is used by UK customers including National Express Coach, which announced fitting it to around 700 vehicles in 2019.

Its careers site names Paul McGlone as chief executive and describes teams of technical and scientific experts alongside automotive and aviation veterans, hardware engineers, project managers, marketing and administration staff. Field service engineers install and support the systems on customer vehicles in the UK and the wider EMEA region, which shows that the company needs practical, hands-on roles as well as scientists.

If you are interested in safety technology, this is a good example of how AI is used to save lives rather than to make cars drive themselves. Its careers site also names a set of customer-facing and installation roles, so there are practical jobs for people who like travelling to customers and working with vehicles, as well as research and software roles. Hardware engineering, project management and marketing teams are all listed, which gives a good idea of the range of careers inside a technology company. The company shows how maths, computer science, electronics and psychology can combine, and how a technology first used on trucks and coaches ends up in everyday cars.

What they do

Key facts

Website: seeingmachines.com

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