SeenThis

A video advertising technology company with a London office that uses adaptive streaming to deliver lighter, faster video ads on the open web.

About SeenThis

SeenThis is an ad-tech company that specialises in online video adverts. Its technology adapts the video to the viewer's connection and device as it plays, so it loads quickly whatever the file size or bandwidth. It says this keeps adverts engaging for viewers, supports publishers and cuts the amount of data wasted, which it says makes campaigns more sustainable.

SeenThis wants to move more advertising spend towards the open web, meaning the many news, media and content sites outside the biggest platforms. It points out that the open web gets about 61 percent of people's time online but only about 29 percent of ad budgets, and says it wants to help keep the internet independent. It describes itself as transforming online advertising with adaptive streaming technology. We did not find a list of company values.

The company is headquartered in Sweden and has offices in Stockholm, Oslo, London, Singapore, Paris, New York, Tokyo, Hong Kong and Sydney, according to a trade-press page. London appears in its own job listings, for example a Customer Success Manager role in retail media and commerce, and its employee profiles include a Vice President of Strategy for media based in London. It is also listed as a member of Ad Net Zero UK. The exact address of the London office was not published on the pages we read.

SeenThis says it has 130 or more co-workers across eight offices and has served over 40 billion impressions since 2017 to more than 5,000 brands in over 50 countries. Its careers site has a Life at SeenThis section with profiles of staff in technology, sales, finance, marketing and ad operations. A country manager there describes strong growth and an impact on the industry. These are the company's own statements.

Jobs listed on its careers site include ad tech support specialists and technical producers, as well as customer success and sales roles. Further staff profiles come from Denmark and elsewhere, and its offices include Sydney and Tokyo, so the team is international. This shows how a mix of technical, creative and client skills is used in one small team. If you like video, technology and the climate impact of the internet, SeenThis is an interesting company to follow.

What they do

• {'desc': 'Video adverts that adjust to the viewer so they load fast.', 'title': 'Adaptive streaming video ads'}
• {'desc': 'Video campaigns for retailers and brands online.', 'title': 'Retail media and commerce'}
• {'desc': 'Teams that set up and look after campaigns for clients.', 'title': 'Ad tech support'}

Key facts

• Headquartered in Sweden with a London office
• Offices in nine cities including London, Paris and New York (trade-press page)
• 130+ co-workers across eight offices (own claim)
• Reports 5,000+ brands in 50+ countries
• Member of Ad Net Zero UK (press release)

Website: seenthis.co