Sifted

A media company reporting on European start-ups and the tech scene, with journalists based in London and other European cities.

About Sifted

Sifted is a media company that reports on European start-ups and the people building them. It publishes in-depth reporting, news and analysis for readers who work in or follow the start-up world, and it is backed by the Financial Times, which is a core shareholder and licenses its brand to Sifted. Readers include founders, investors, policy makers and students who want to understand which new companies are being built and where jobs may appear. A site like this is useful to you as a student too, as a way of spotting fast-growing employers.

The mission as described by a coverage article is to give high-quality reporting, news and analysis on European start-ups, and to grow its presence across the region. We did not find a longer values statement.

The same article said about 40 people work at Sifted, including around 15 journalists based in London, Stockholm, Paris, Berlin and Barcelona. London is part of that reporting footprint. We did not find a UK office address, so check the company website for where its London team works. The article's founding details looked unreliable, so we have not repeated them.

The editorial team includes former reporters from the Financial Times, the Wall Street Journal, Bloomberg and other news organisations. Because it covers start-ups, its staff talk to founders and investors across Europe all the time, which suits people who are curious and enjoy asking questions. That is our description rather than a company claim. The article mentions plans to expand its presence across Europe and to grow its team. If you like writing, research or business, it also shows a newer kind of newsroom, built around a particular beat and a community of readers, rather than a general newspaper.

A modern news business needs more than reporters. It also employs editors, data and research staff, events teams, designers, marketers and commercial staff, so there are different ways in whatever you study. Examples of the skills used include interviewing, data analysis, spotting patterns in business news, editing for clarity, and building audiences by email, events and social media.

What they do

• {'desc': 'Daily reporting on European start-ups.', 'title': 'News and analysis'}
• {'desc': 'Research products for readers following the sector.', 'title': 'Data and research'}
• {'desc': 'Gatherings for the start-up community.', 'title': 'Events and community'}

Key facts

• About 40 staff including about 15 journalists (coverage article)
• Journalists in London, Stockholm, Paris, Berlin and Barcelona
• Financial Times is a core shareholder
• Covers European start-ups

Website: sifted.eu