Skinnydip London

A London accessories and fashion brand that grew from phone cases into bags, clothing and beauty, with a Camden store.

About Skinnydip London

Skinnydip London is a trend-led accessories and fashion brand. It started with phone cases in 2011 and now sells tech accessories, bags and other accessories, clothing, gifting and a beauty line called Mallows. Its products are sold on its own website, in a Camden store and through more than 200 stockists worldwide.

A Startups.co.uk young entrepreneurs listing names Richard Gold, James Gold and Lewis Blitz as the people behind the brand, and a 2016 London guide says the label launched after its founders won funding on BBC Two's Dragon's Den. We could not read the Startups.co.uk page in full, so check the company website for its founding story. A licensing-trade article names James Gold as co-founder. The brand describes itself as female-led and trend-driven.

Its own About page says it aims to empower women and to inspire the next generation of creatives, and that it wants products to be accessible wherever customers are. A licensing-trade article from about 2017 said it ran over 200 concessions in retailers including Topshop, Selfridges and Harrods, sold through ASOS, Urban Outfitters, Nordstrom and Bloomingdale's, and ran six of its own stores, with new styles released weekly. A 2016 guide places its Soho flagship at 10 Foubert's Place, just off Carnaby Street, and the trade article says it temporarily turned that store into a Krusty Burger for a Simpsons launch, a range that won Best Licensed Giftware Range at the 2016 Licensing Awards. The brand's own page lists collaborations with The Simpsons, Disney, Nintendo, Warner Brothers and Paddington, as well as artists, content creators and female-founded brands. These are its own claims.

Community work includes a Creative Community project for independent creatives, a Social Collective platform that features customers and content creators on its social channels, and the Hate Sucks movement, which has joined Pride marches since 2017. It also runs a podcast and panel events on social issues. The About page says little about working culture beyond linking to a careers section.

A fashion and accessories brand like this employs people in design and product development, buying and merchandising, e-commerce, social media and content, collaborations and licensing, retail store teams, wholesale and finance. Its London base and Camden store give it both online and high-street roles. Staff numbers were not stated in the pages we could read.

What they do

• {'desc': 'The product line the brand started with in 2011.', 'title': 'Phone cases and tech accessories'}
• {'desc': 'Trend-led fashion lines.', 'title': 'Clothing, bags and accessories'}
• {'desc': 'Beauty products and gift ranges.', 'title': 'Mallows beauty and gifting'}
• {'desc': 'Licensed ranges with entertainment brands and creators.', 'title': 'Collaborations'}

Key facts

• First phone case launched in 2011 (own About page)
• Camden store in London
• More than 200 stockists worldwide (own claim)
• Collaborations include Disney, Nintendo and Warner Brothers (own claim)

Website: skinnydiplondon.com