Snowplow

A London data company, founded in 2012, that helps large organisations collect and use data about how people behave on their websites and apps.

About Snowplow

Snowplow is a data technology company. It provides a platform that helps large organisations collect, manage and use behavioural data, meaning records of what people do on websites and apps, for analytics and artificial intelligence. It collects and tidies the data, automates data pipelines and feeds it into analytics and AI tools.

Snowplow was founded in 2012 and is headquartered in London. A company profile lists it as having 51 to 200 employees and only mentions the London headquarters. We did not find the names of its founders in the sources we read.

We did not find a formal mission statement in the sources we read.

Its platform is aimed at large organisations that want to build and manage behavioural data for analytics and AI.

For young people, we did not find an entry-level or graduate listing in the sources we read, so check snowplow.io for current roles before planning around it. It is included because it is a UK-founded data company in a sector where start-ups are a good place to learn.

What they do

• {'desc': 'Collecting data on how people use websites and apps.', 'title': 'Behavioural data platform'}
• {'desc': 'Moving and tidying data automatically.', 'title': 'Data pipelines'}
• {'desc': 'Feeding clean data into analytics and AI tools.', 'title': 'Data for AI'}

Key facts

• Founded: 2012
• Headquarters: London
• 51 to 200 employees (company profile)

Website: snowplow.io