A UK software start-up, with engineers in Bicester, that builds AI tools for carmakers developing software-defined vehicles.
SODA.Auto is a UK start-up that makes software for car companies building software-defined vehicles. These are cars whose features, from braking to headlights, are controlled and improved through software rather than fixed in hardware. Its platform, SODA V, brings the stages of vehicle development into one place and uses digital copies of the car and AI to speed up testing.
The company was founded in 2023. Chief executive Sergey Malygin has described the move to software-defined cars as a shift from analogue to digital: "It's not just a technical upgrade but a complete shift in how vehicles are designed, built and experienced." The company says it aims to make safer, smarter and more affordable mobility available across Britain and beyond, and has said it offers free plans for small teams and start-ups as well as established car makers.
SODA.Auto says it is based in the UK, with a team of more than 40 engineers in Bicester, Oxfordshire, according to an industry magazine. A launch article in 2024 said the team was around 60 developers and managers, many of whom had worked at the UK electric-vehicle maker Arrival. Named customers include Hyundai, Everrati, Charge Cars, Karsan, Tvisi Motors and Perseus EV, and an electric-bus maker, Equipmake, gave a quote at launch.
Examples of what its software supports include smarter brake pads, headlights that adjust their level at night, AI-based crash detection and emergency stop signals. The company says SODA V replaces around 15 common engineering tools, so the work behind it involves software engineering, systems and electronics engineering, testing, safety and customer-facing teams.
If you like coding, electronics or cars, this company shows where automotive jobs are heading. Software skills are becoming as important as mechanical ones, and a small UK company in Oxfordshire can supply tools to carmakers around the world. The company has also said that it wants to make this kind of tooling available to small teams and start-ups through free plans, which suggests a mission of widening access to car-making technology and not only serving the biggest brands. We did not find public pages describing the day-to-day culture, so ask about it when you speak to the team.
Website: soda.auto
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