A UK kid-safe technology company, part of Epic Games, that builds tools to keep children's digital experiences safe and private.
SuperAwesome builds technology that lets companies make digital products for children that are safe and respect privacy. Its Kids Web Services toolkit helps manage parental consent, and its AwesomeAds helped developers earn revenue from adverts suitable for children. The company works with brands such as LEGO, NBCUniversal and Hasbro and says it reaches around 500 million children a month across apps, games and services (2020 figures). Its stated mission on a job-site profile is "To build a safer internet for the next generation", and its products also cover social engagement tools, authentication and parental controls. Kids Web Services is described as GDPR compliant and certified through KidSafe and other safe harbor programmes.
Its chief executive and co-founder Dylan Collins put the mission this way: "The internet was never designed for kids", so the company aims to make online experiences safer and more privacy-focused for them. That belief sits behind its tools: rather than children's data being gathered by default, services are built with the child's safety in mind first.
A 2020 article describes SuperAwesome as a London technology firm, and its related press mentions the UK as its home. We flag that it is ACQUIRED: by Epic Games (2020), the maker of Fortnite. Epic's chief executive Tim Sweeney said the company wanted to build a range of child-safety services. A job-site profile lists its headquarters at 8 Duncannon Street, Charing Cross, London and 201 to 500 employees, with 44 percent of staff female. Its listed benefits include health insurance and pensions, HackDays, quarterly socials, company away days, a cycle-to-work scheme and six months of fully paid maternity leave, though the page mixes UK and US benefits, so check which apply. These are the company's own claims. Epic said it wants to make the technology available to developers using its Unreal game engine, and possibly in games such as Fortnite.
Teams at a business like this are mixed. Engineers build the consent and safety systems, privacy and policy specialists keep products in line with children's data laws, and commercial and partnership teams work with games studios, brands and publishers. Content and research staff help people understand what safe design looks like for young players. Partnerships with LEGO and Roblox are mentioned on the profile.
It is a useful company to know if you care about online safety, children's rights and technology. We did not read its own website, so check superawesome.com for how it now describes its UK work and its team.
Website: superawesome.com
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