The Insights Family

A Manchester research company that gathers data on what children, teens and parents think, watch and buy.

About The Insights Family

The Insights Family describes itself as the global specialist in kids, teens, parents and family market intelligence. It collects information about young people and families, including what media they use and how children influence what the household buys.

We did not find a formal mission statement. What it says about itself is that it provides 'ethical real-time data' on kids, parents and families, and that it wants to give organisations deeper insight into the kids and family world. It works through two brands, Kids Insights and Parents Insights.

Its headquarters is in Manchester city centre, and Nick Richardson is the founder and CEO. A regional news report says it operates in 22 countries and surveys more than 469,000 kids and 228,000 parents every year. We did not find a current headcount.

The company says it is strongly committed to attracting top talent in the region, and it has a People & Culture Manager. We did not find a description of its values or day-to-day working style. Its clients include big names such as Amazon and Warner Bros.

Past news about hiring mentions roles across research, technology, data and marketing in Manchester, but none were described as entry-level. We did not find a graduate scheme, apprenticeship or internship, so check the company's careers page for current roles.

What they do

• {'desc': 'Research data on children and teens: what they like, watch and buy.', 'title': 'Kids Insights'}
• {'desc': 'Research on parents and family decision-making.', 'title': 'Parents Insights'}
• {'desc': 'Insight for brands, media buyers and content creators.', 'title': 'Strategic advice'}

Key facts

• Headquarters: Manchester city centre, UK
• Operates in 22 countries (regional news report)
• Founder and CEO: Nick Richardson
• Roles in research, tech, data and marketing (past hiring news)

Website: theinsightsfamily.com