The UK arm of a food waste app that lets people buy Surprise Bags of unsold food from shops, cafes and restaurants, launched in the UK in 2016 and now one of its biggest markets.
Too Good To Go runs a free app that connects people with food businesses that have unsold food at the end of the day. Cafes, bakeries, restaurants, supermarkets and hotels list a "Surprise Bag" of whatever is left, and customers buy it at a reduced price and collect it within a set window. The company is Danish in origin, started in 2015, and the UK is one of its markets. Its UK managing director said in 2025 that the company had saved over 45 million meals in the UK. The company describes itself as a social impact company, and it is a certified B Corp.
The UK launch followed in 2016. One of the co-founders, Jamie Crummie, is British and studied law at the University of Leeds before co-founding the business. He has said he was struck by the amount of food thrown away at events when he was studying abroad in Australia. The company's stated mission is to "inspire and empower everyone to fight food waste together". It works on five areas: the app, households, businesses, schools and public policy. Sophie Trueman served as country director for the UK and Ireland, and in February 2026 Chelsea Kerr was named managing director for the UK and Ireland.
In the UK, the company works with retailers such as Morrisons, which in 2019 became the first UK supermarket to offer surplus food through the app. Morrisons customers had bought nearly 750,000 Magic Bags by the time of one report. The company has marked ten years since its UK launch. A x+why article describes a Midlands regional hub moving into the Foundry space in Birmingham, with Jess Banner as Regional Lead for the Midlands, and job adverts show a London team too. We did not find an address for a UK head office, so we have not stated one.
The culture is described in company-sourced material. Co-founders have said they visit partner stores in person, and the company has a community of users it calls Waste Warriors. It says it values teamwork and shared achievements and chairs a B Corp Food Waste Group that brings businesses together. In September 2025 it launched Too Good To Go Next Gen, a free education programme about food waste for children aged six to 11, to be used by teachers and parents. These are the company's own claims and we have not verified them independently.
The jobs in a company like this include account managers who sign up and look after food businesses, store operations and customer care teams, marketing and brand staff, data and product teams, policy and public affairs specialists, and people working on schools and education. Many roles involve talking to businesses and communities, so people skills matter as well as an interest in sustainability. The company lists its vacancies on its own job board.
Website: www.toogoodtogo.com
PURPOSE helps school and university students explore 62 sectors and over 1,000 entry-level careers in the UK, then connects them directly with employers.
Explore PURPOSE