VCCP

A London-based independent advertising and marketing network that calls itself the challenger network for challenger clients.

About VCCP

VCCP is an advertising and marketing company that offers everything from adverts and social media to data, commerce, gaming, production, media, PR and customer engagement under one roof. The lists of work include behavioural science, experience design and gaming as well as traditional advertising, which makes it a good place to see how different specialists collaborate. Its belief is "it only works if it all works", meaning that the different skills should work together on one problem rather than separately.

The company describes itself as the "challenger network for challenger clients" and says it aims to transform clients' fortunes by challenging and disrupting the categories they work in. It lists ten founding principles, including be approachable, be honest, be happy, be lean, be proud and be unprecious. VCCP presents these as a kind of contract between its people and with its clients.

VCCP is headquartered in London at Greencoat House, near Victoria, and also has an office in Stoke, plus international offices in Madrid, New York, Prague, San Francisco, Singapore and Shanghai. A job-board profile lists 878 employees, and says it works as one office whatever the location. Its named clients include Virgin Media O2, easyJet, Cadbury, Sage, Canon, Google, White Claw, Primark, Shell, Compare the Market, Transport for London, Walkers and The Co-operative Group. The list also includes Allwyn, Audi, Muller and Abbott.

The agency lists awards such as the IPA Effectiveness Grand Prix in 2022 for Cadbury and a British Arrows Gold in 2024, and was recognised as Integrated Marketing Agency at Campaign's Agency of the Year in 2023 (silver). The agency also lists an IPA Effectiveness Gold in 2022 for Domino's and a 2024 Oystercatchers award for Best Agency Credentials, alongside The Suki Thompson Award for Championing Change. It also won an award for championing change in 2024. These are the agency's own listed awards, so ask staff what the culture is like day to day.

VCCP employs creative teams, planners and strategists, account managers, designers, data and technology specialists, producers, media planners and PR people. If you like working with different kinds of experts on one big idea for a well-known brand, VCCP is worth a look. Entry routes are not covered here, so check its own pages.

What they do

• {'desc': 'Big campaign ideas for well-known brands.', 'title': 'Advertising and creative'}
• {'desc': 'Using data and online tools to improve how brands sell.', 'title': 'Data, digital and commerce'}
• {'desc': 'Planning where ideas appear and how people talk about them.', 'title': 'Media, PR and social'}

Key facts

• Ten founding principles including "be unprecious" (ADFORUM profile)
• London HQ plus Stoke and international offices
• 878 employees per a job-board profile
• IPA Effectiveness Grand Prix 2022 for Cadbury (agency-listed)

Website: www.vccp.com