A London-headquartered advertising company that connects brands with gaming audiences through the games and gaming sites it represents.
Venatus is an advertising company that specialises in gaming. It sells advertising space for hundreds of games, gaming sites and entertainment publishers, both through direct deals and through automated programmatic systems. It also has in-house teams that build creative campaigns. Its platform is called Prosper, and its website describes it as engineered for outcomes: predictive technology that finds the right advertiser at the right moment, a focus on quality ads over quantity so that players are not put off, and fast support for publishers. It sells for websites, apps and browser games, and for core gaming, casual gaming and kids gaming audiences.
Its stated aim is to provide advertisers with direct access to gaming audiences, and a recruitment profile gives its mission as to be the number one advertising solution in gaming. Gaming is a huge audience, and brands often find it hard to reach players who skip traditional adverts, so the company acts as a bridge between the two. Its homepage describes it as the advertising growth engine where premium games, sports and entertainment content thrive and brands meet audiences. It has pages on its story and values, diversity and inclusion, and ESG.
Venatus was co-founded in 2010 by Rob Gay, now chief executive, and Matt Cannon, now chief operating officer. It is headquartered in Farringdon, London, according to a jobs-site profile, and its website footer names Venatus Media Limited. Other offices are reported in the United States, Seoul and Paris, though sources differ on the exact list. The profile gives a team size of between 21 and 100 people, so the company is mid-sized rather than large, while its own pages say it works with more than 250 core publishers and the profile says more than 600.
Brands it has worked with include the BBC, Unilever, Universal, Hasbro, Activision and Intel, and publishers it represents include EA and Rovio, according to its own materials. The profile lists UK benefits including a cycle-to-work scheme, flexible working, 25 days of annual leave plus bank holidays and the birthday off, and a season ticket loan. It reports a Glassdoor rating of 4.6, which is a self-reported figure to treat with care.
An advertising technology company employs sales and account staff, campaign managers, creative and design staff, data analysts, engineers and finance and operations teams. It suits someone who likes games and is interested in the business and marketing side of the industry.
Website: www.venatus.com
PURPOSE helps school and university students explore 62 sectors and over 1,000 entry-level careers in the UK, then connects them directly with employers.
Explore PURPOSE