Vypr

A Manchester product intelligence platform that helps brands test new ideas using real-time feedback from consumers.

About Vypr

Vypr is a product intelligence platform. It helps major brands test and validate new ideas, such as packaging, pricing, names and product claims, with real-time feedback from consumers, using mobile-first consumer communities and behavioural science.

We did not find a formal mission statement. A news article describes it as enabling brands to test and validate new ideas with real-time consumer feedback.

Vypr is Manchester-based. It was founded in 2013 by Ben Davies, and Chris Williams is now chief executive. We did not find a current headcount; a 2021 article gave a team of 15, so it is likely larger now. Named clients include Aldi, M&S and Kraft Heinz.

We did not find a values page. Public articles describe expansion into Australia and the US, and a plan for new jobs, with many in the UK.

We did not find a graduate scheme, apprenticeship or internship, and no pay was sourced. Check Vypr's careers page for current openings.

What they do

• {'desc': 'Testing ideas, packaging and pricing with consumers.', 'title': 'Product testing'}
• {'desc': 'Mobile-first groups that give feedback.', 'title': 'Consumer communities'}
• {'desc': 'Software combining research tools and expert support.', 'title': 'Product intelligence platform'}

Key facts

• Based in Manchester, UK
• Founded 2013 by Ben Davies
• Chief executive: Chris Williams
• Expanding to Australia and the US

Website: vypr.co