Whalar

A creator and social agency with a London hub, working with brands and creators, and described on its own About page as part of Accenture Song.

About Whalar

Whalar calls itself "the world's leading Creator and social agency". It helps brands work with creators, the people who build audiences on platforms such as Instagram, YouTube and TikTok, to make content that gets noticed. Its services include a creator agency, talent management, a digital platform for creators, and measurement and analytics.

In its own words, Whalar helps brands become cultural drivers by tapping into the creative power of creators, pairing its own technology and methods with insight from creator communities. Its four values are "Dreamers Who Do", "Our People Are Our Superpower", "Celebrate Every Mistake" and "All Roads Lead To The Work". Of mistakes, it says they are "the best, fastest and most permanent way to learn".

Whalar has a UK presence. A London job listing places the team in a Farringdon area office with hubs also in Berlin, New York and Los Angeles. A company profile gives its start as 2016 and says the agency's staff work across the US, UK, Ireland, Germany and Spain. Its About page lists Jo Cronk and Emma Harman as co-chief executives and describes Whalar as part of Accenture Song, while a data profile names Neil Waller and James Street as co-founders and a New York head office. Sources differ on ownership and head office, so check the current position.

Whalar says empathy and diversity are at the heart of everything it does, and that it hires people from varied backgrounds. The London listing mentions a hybrid pattern of two to three office days a week, with Tuesdays and Thursdays shared. Benefits advertised include flexible working, family support, professional development funding and social and volunteer programmes. These are the company's own descriptions.

The company profile describes a wider group of businesses too, including a venture studio, a creator campus and a gaming studio. The jobs inside include client services and account teams, talent managers who look after creators, community and partnership specialists, business affairs (contracts and deals), finance, marketing and new business. A recent news item mentions work with Coca-Cola on a football partnership, giving a sense of the global brands it supports. A London listing also mentions an alcohol-sector agency-of-record account in Great Britain, and measurement partners Traackr and Gain Theory. If you are curious about the creator economy, this shows the range of jobs behind a creator's post.

What they do

• {'desc': 'Matching brands with creators and running the partnerships.', 'title': 'Creator campaigns'}
• {'desc': 'Supporting creators with their careers and deals.', 'title': 'Talent management'}
• {'desc': 'Tracking the results of creator and social work.', 'title': 'Measurement'}

Key facts

• Describes itself as a creator and social agency (own About page)
• London hub alongside Berlin, New York and Los Angeles (job listing)
• Four named values including "Celebrate Every Mistake" (own About page)
• Work includes a Coca-Cola football partnership (own news item)

Website: www.whalar.com