Wieden+Kennedy London

The London studio of the independent Wieden+Kennedy creative agency, known for work for Nike, Lurpak, Cravendale and Ford.

About Wieden+Kennedy London

Wieden+Kennedy London is the London office of Wieden+Kennedy, a creative agency that describes itself as independent and global. It makes advertising and brand ideas for clients across film, social, design, media, outdoor and experiences. The London team has worked for clients including Nike, Ford, TK Maxx, Arla, Budweiser Brewing Group, Cravendale, Gumtree, Lurpak, Malibu, Marshalls, Orange and Intuit QuickBooks.

In its own words, the London agency is "driven to do the best work of our lives with inspiring clients". It says it aims to create an environment that "encourages and supports people of all kinds to do their best". A trade listing describes the wider mission as using creativity to help brands break through in culture and bring value to people.

The wider agency was founded in Portland, Oregon, in 1982 by Dan Wieden and David Kennedy, whose first ads were for Nike. Dan Wieden is credited with the line "Just Do It". London is one of its offices around the world, alongside places such as New York, Amsterdam, São Paulo, Delhi, Shanghai and Tokyo. The London studio is at 16 Hanbury Street, London E1 6QR, close to Brick Lane. Its London agency page notes membership of the IPA, the UK advertising trade body.

The agency says it was named in The Sunday Times Best 100 Small Companies to Work For and calls itself the only creative agency on that list. It also cites six years in Fast Company's list of most innovative companies in marketing and advertising. Both are the agency's own claims, as published on its site. Ask people who work there what the day-to-day is like.

The roles in an agency like this include creatives who write and design ideas, strategists who work out what people think and feel, producers who get films and campaigns made, account teams who work with clients, and designers and media specialists. Its London work spans film and outdoor and experiential projects in sectors such as sport, drinks, fashion, food and cars. The agency's jobs page describes departments called Account Management, Studio, Creative and Design, and says its creative department's motto is "The Work Comes First". Recent credited London work on a trade listing includes Heinz "Love Lid", Ford "Made to Take It" and Altos Tequila "Snake Hips", while other listed clients include Trainline, ATP Tour and Eurovision 2025, and older campaigns such as the Cravendale cats and Lurpak's "maestro of ingredients" are well known in UK advertising.

What they do

• {'desc': 'Big ideas and films for brands, from the idea to the finished work.', 'title': 'Creative advertising'}
• {'desc': 'Visual identity, content and social campaigns.', 'title': 'Design and social'}
• {'desc': 'Working out the audience and where an idea should appear.', 'title': 'Strategy and media'}

Key facts

• Part of Wieden+Kennedy, founded 1982 in Portland by Dan Wieden and David Kennedy
• London studio at 16 Hanbury Street, E1 6QR
• Clients include Nike, Ford, TK Maxx, Lurpak and Cravendale (own site)
• Names The Sunday Times Best 100 Small Companies to Work For (own claim)

Website: wklondon.com