Wonderhood Studios

A London creative company in Soho that makes both TV programmes and advertising, with an audience-first approach.

About Wonderhood Studios

Wonderhood Studios is an independent creative company in London that combines advertising with television production. It calls itself a producer of high-quality television and film, and also a full-service creative agency. Its listed clients include Waitrose, Three, Coral, INEOS Automotive, Hargreaves Lansdown, Nike, Wagamama, YouTube, The Royal Foundation, Macmillan, the British Museum and the Design Museum. Its TV arm has made documentaries such as Super Surgeons, Fur Babies and Evacuation.

It was founded in 2018 and is led by group chief executive David Abraham. Its profile describes it as driven by audience insight and new forms of collaboration. Another profile says it takes an audience-first approach and builds a team to fit each project. We did not find a formal mission statement on the pages we read, so these are the company's own descriptions.

The studio is at 13-14 Archer Street in Soho, London W1D 7BD. It is a member of the IPA, the UK advertising trade body. The company has several studios under one roof, including Wonderhood Design, which brings together branding, advertising and TV and started with a team of ten. Its work includes campaigns for Waitrose, a Ministry of Justice recruitment campaign for magistrates and a football tribute for Coral.

Wonderhood Design was led by Simon Elvins, who came from Wieden+Kennedy, and Roy Barker, who came from adam&eveDDB. The company also runs the Neighbourly Fund, an annual unpaid project that offers branding and design help to small businesses in Soho. One data profile puts staff at 100 to 249 people, and a handful of Google reviewers describe the staff as friendly and professional. That is a small sample.

A company that does both advertising and television needs a wide set of roles, such as producers, designers, editors, strategists and account teams. Looking at the clients and shows above gives a sense of which kind of work might suit you. Its profile lists the sectors it works in as retail and restaurants, corporate and public service work, sports and leisure, utilities, finance and gambling. Recent work listed there includes Waitrose campaigns, a Gen Z-focused bank switching campaign and a Ministry of Justice recruitment campaign. The profile says the company works with creators, brand owners, platforms and channels, and gives a London phone number and email address for enquiries.

What they do

• {'desc': 'Documentaries and other programmes for broadcasters and platforms.', 'title': 'Television and film production'}
• {'desc': 'Creative work for brands and public bodies.', 'title': 'Advertising and campaigns'}
• {'desc': 'Branding and design that sits between advertising and TV.', 'title': 'Wonderhood Design'}

Key facts

• Founded 2018, led by group CEO David Abraham
• Based at 13-14 Archer Street, Soho, London
• Member of the IPA (UK)
• Wonderhood Design started with a ten-person team
• Runs the Neighbourly Fund for small Soho businesses

Website: wonderhoodstudios.com