A Camden-based consumer insights software company that lets brands test products and adverts with real consumers before launch.
Zappi is a consumer insights company. Brands such as drinks, food and consumer goods makers want to know whether a new product or advert will work before they spend a lot of money on it. Zappi's online platform asks real consumers and returns results quickly, so marketing and product teams can test ideas, improve them and decide. It describes its software as designed for creators, with the tagline "work that works".
A careers-guide profile gives Zappi's mission as "to drive better ways of working resulting in stronger brands and smarter growth", through inspiring, optimising and validating products and adverts. It is also listed as a B Corporation, which is a certification for companies that meet standards on social and environmental performance. We did not find a longer list of values on the pages we read.
Zappi started in 2012 or 2013 as a market research company, with different pages giving each year. It moved to software-as-a-service in 2022 and launched Zappi Amplify TV, which measures how well TV adverts work. Steve Phillips is named as founder and chair. The company is headquartered at 125 to 133 Camden High Street in London and also has offices in Boston and Cape Town. A directory lists around 342 employees, and UK job listings describe hybrid roles based in London.
Clients named on its profile pages include Pepsi, Haleon and Vodafone. Zappi's own listing describes an inclusive workplace and says career growth should be equal whether people work remotely, in the office or both. It also reports a Glassdoor rating of about 4.2, and Quirk's Media named it a Best Place to Work. These are company or third-party claims, so it is worth asking current staff what it is like.
Roles at Zappi include product managers, product designers, analytics and data staff, engineers, customer success and sales, as shown by its advertised London roles. For a student, Zappi is a good example of how market research, design and technology come together in a modern company. Its advertised London role sat in the analytics platform team, and the company's London base is on Camden High Street. No exact UK headcount was found. Business Insider named Zappi one of the hottest martech companies in 2022, and its profile places it in the ad tech, marketing technology and software industries.
Website: www.zappi.io
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